The Chief Troublemaker on Using the Crowd to Attract a Bigger Crowd to Your Events

by Jill Foster on September 30, 2009

I was a panelist at the Grow Smart Biz conference on Tuesday, September 29th at the Renaissance Hotel in Washington, DC. In my opinion, this conference was a must-attend event for small business owners and entrepreneurs (more on that later). This blog post is about how the conference planners are using the crowd to attract a bigger crowd.

Here’s how:
The planners of Grow Smart Biz assembled a powerhouse group of speakers and panelists, which is not unusual for a conference. What is new is this: the planners actively engaged the speakers in promoting the conference through their blogs, Facebook pages, Twitter accounts, etc.

In essence, the conference hosts tapped into the vast networks of the speakers to promote the event.

So when Jill Foster, editor of the Women Grow Business blog and social media expert, tweets or blogs, the event is marketed to her over 3,000 followers. So, if you’ve got big names keynoting at your next convention, why not ask them to update their status and give your event a boost?

Online social networks and event planning tactics
I’m also seeing event planners and registration sites encourage attendees to update their status when they purchase tickets. I purchased a ticket to an event recently. On the thank you page, there was a link to “Tweet This” and “Update Your Facebook” status. Since so many of us update our statuses so frequently and share what we’re reading, the movies we’re seeing, the concert we’re attending, etc.,

-it only makes sense that we would want to share with our friends and network that we are attending an upcoming meeting or event.

By doing so, we’re helping to promote the event to our networks and followers.

So, for all you meeting and event planners out there,
-how are you using your attendees and speakers to encourage more attendance and participation in your events? How can you leverage the vast networks of your direct audience to reach new and untapped audiences?

P.S. I hope you caught the Grow Smart Biz conference because it wasn’t just about social media. The speakers and panels were also focused on: how to grow your business in the current economy, tactics to secure financing for your small business, and ways to kick start your marketing activities.

Founder/CEO and self-proclaimed Chief Troublemaker of Matrix Group International Joanna Pineda is a Women Grow Business enthusiast. She is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, “be better” with her mantra being: Do or Do Not. There is no try!

Thanks Joanna Pineda for sharing your observations from The Matrix Files (and the nice shout out to Women Grow Business!).

(Image Ponte Vecchio-Crowd by Tom Stardust, Creative Commons)

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