Community Building Breakthroughs and Distinction for Small Business

by Jill Foster on January 18, 2010


Recently at Women Grow Business I wrote about how the social media space is becoming much like a cocktail party. With lots of voices out there, it’s getting harder to woo your prospects.

I also posed the question, how can businesses be the distinctive voice that knocks their prospects off their feet?

This is an interesting question that will remain relevant for years to come. And it’s a topic heavily on the mind of Sandy Carter and her 2.0 framework (she just published her new book: The New Language of Marketing 2.0).

We recently engaged in a great podcast conversation on this very subject.

Want to listen in or even listen in the background while you work?

I recently had this opportunity to speak with Sandy who is IBM Corporation’s Vice President of SOA and Websphere Marketing, Strategy and Channels. To help drive IBM’s thought leadership in web 2.0, Sandy developed a breakthrough framework called ANGELS:

  • Analyze and ensure strong market understanding
  • Nail the relevant strategy and story
  • Go to market plan
  • Energize the channel and community
  • Leads and revenue
  • Scream!! Breaking through the noise
  • Sandy talks about IBM’s winning strategy for “screaming” or breaking through the noise.

What are your thoughts?

More from:
Terri Holley and more community building breakthroughs at Women Grow Business.

Guest contributor Terri Holley writes our series “Community Building Breakthroughs and Social Media.” She is the owner of Creative Blog Solutions and a social media strategist, plus a certified life/business coach. A forward-thinker and relationship-centric gal, Terri supports small businesses who understand the value of using social technologies to build deeper relationships with prospects and customers.

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