Small Business and Social Media: The Small Business Success Index (SBSI)

by Shonali Burke on February 22, 2010

Still think SM’s a shiny new toy?

I don’t know if you’ve been paying attention to the quite-interesting findings of the Small Business Success Index (I mean, who could pay attention to *real* news when Kevin Smith got booted off Southwest Airlines and kicked up a stink about it).

Anyhoo… there’s a lot of cool stuff in it but what’s very interesting is that it finds (and by it I mean the research & report sponsored by Network Solutions – this blog’s home and host – and the University of Maryland’s Smith School of Business) that the adoption of social media by small business has doubled since last year.

Let me repeat that: the adoption of social media by small business has doubled by last year.

Not only that, but 45% of the businesses surveyed expect social media to be profitable within 12 months.

12 months? Take that, ROI-doubters!

True, it’s not all champagne and roses (50% say it takes more time than they expected and 17% are concerned about the potential for folks to use SM to criticize their businesses online) – but overall it’s very interesting. Go take a look at it (and while you’re about it, I strongly recommend you download a copy of the SBSI).

There’s a Twitterchat tomorrow night to discuss these findings as well as clue small business owners into how they can use SM effectively to grow their business. It’ll be moderated by Anita Campbell, editor of Small Business Trends, so do mark your calendars and join the chat on Twitter from 8 – 10 pm EST, using the #sbchat hashtag.

(I’d join you but I’m going to be in jolly old London, so you’ll just have to fill me in).

Adoption has doubled in the last year. Quite something, eh?

Image: Jason Rhode, Creative Commons

Headshot-ShonaliShonali Burke is editor of Women Grow Business and one of the country’s leading business communicators, who was named to PRWeek’s inaugural top “40 Under 40″ list of US-based PR professionals. She specializes in creating and implementing integrated (online and off), results-based, measurable communication programs for clients both large and small at Shonali Burke Consulting. An accredited business communicator, she is also Adjunct Faculty at Johns Hopkins University’s M.A. in Communications program and active in the local communications community as President of IABC/Washington. Talk to her via her blog, Waxing UnLyrical or Twitter.

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