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Did “Go Granny” Go? She Sure Did

by Shonali Burke on February 15, 2011

Remember Network Solutions’ “Go Granny” video that was released a couple of days before this year’s Super Bowl?

Apparently “Granny” helped NetSol (which hosts this blog community) bring home the bacon big time.

Here’s what the news release said:

“[The] Go Granny parody video featuring Cloris Leachman, which was launched to coincide with Super Bowl weekend, has won the public vote in the social media sphere.

Online sentiment about the Go Granny video campaign has been a whopping 97.5 percent HIGH POSITIVE, attracting attention from social media big wigs like Guy Kawasaki, Scott Monty, Liz Strauss and Jason Falls.”

In addition, we learned that the company’s sales of .co domain names – which featured prominently in the landing page designed for the campaign – increased 500%.

Thassalot!

Congrats, Network Solutions.

If you’d like to get a behind-the-scenes look at how this campaign was strategized and promoted, here’s a neat little presentation on it.

Women Grow Business editor Shonali Burke is the award-winning principal of Shonali Burke Consulting, which specializes in “integrated communication to the nth degree.” In other words, she turns your communication conundrums into community cool. Featured on BNET as The Startup Storyteller, she also publishes Waxing UnLyrical under the watchful eyes of Chuck, Suzy Q. and Lola, her three rescue dogs. Her long-suffering husband has accepted that Shonali can most often be found on Twitter.

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