Why You Need A Mentor

by Guest Contributor on March 14, 2011

Sailor writes notes of encouragement with studentSuccessful women entrepreneurs understand the importance of having a mentor.

In fact, developing a portfolio of mentors to meet different aspects of your life, both personally and professionally, is critical!

Choosing a mentor is one of the most important decisions you can make as a professional.

Mentors should be those whose work you admire, possess strong leadership abilities, and are an inspiration to you and others. Mentors are experts within a particular field and offer a wealth of experience. They help you through the good and the bad!

So do you need a mentor? Yes, and here’s why.


A mentor will hold you accountable.  Often, business owners neglect important aspects of their businesses such as marketing, financial obligations or operations. A mentor will hold you accountable for your actions, help you set realistic goals and assist you in finding ways to balance your time.

Help to Achieve Your Goals

A mentor will help you define and reach short and long term goals. Setting realistic goals for your business is important.

Your mentor will help you think through possible goals, ask clarifying questions to help you define them while developing strategies to keep you focused from day-to-day pressures of business and family.

(For more ideas on maintaining a healthy work-life balance, click here).


A mentor is able to offer you an outsider’s point of view. As you grow in your business, it is easy to reach a plateau. A good mentor will bring a new prospective along with a fresh set of eyes.  This will help you work more efficiently with a clearer view of your company’s future growth.


A mentor is like a trusted colleague to discuss problems and find solutions. When you hire a mentor, you gain a confidante; someone to brainstorm with – a great sounding board!

Expertise and Insight

A good mentor is worldly with a wealth of business experience to help you grow your business. Is your marketing strategy stale? Out of ideas for marketing to your clients? Well, a mentor is a veteran in his/her own right and can give you sound advice from years of experience.

It is important to establish a clear understanding of your relationship with your mentor. Your mentor is there to help you focus on taking your business to the next level and, ultimately, to see you succeed.

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Image: Official U.S. Navy Imagery via Flickr, Creative Commons

Sylvia Browder is a w2wlink expert and currently works as a Project Director, business coach and consultant for the Women’s Business Center Inc, a non-profit economic development organization with a mission of empowering women to start and grow successful businesses. Some of her duties include providing business consulting, coaching and mentoring services to entrepreneurs; in addition to conducting business skills training workshops, seminars and conferences.

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