Life Doesn’t Stop and Neither Does Business

by Thursday Bram on April 27, 2011

Stop sign 01

I’m at an age where most of my friends are starting to think about children, if not actively getting started on that particular project.

I’ve heard several friends (both guys and girls) mention that they’re planning to quit work or cut back on the hours when they bring home a little bundle of joy.

That leads to some interesting questions, especially for those friends who work for themselves in some capacity.

Asking a boss to cut back on your hours is one thing. Telling clients and customers that you’re significantly changing how you do business is another thing all together.

And yet, it’s not a bad thing.

Drastic changes in a business can be necessary, both for the business and the owner.

It’s a matter of evolution.

If you’re a different person than you were when you started your business—your priorities have shifted or you simply need to make time for something else—there’s no reason that your business shouldn’t shift with you.

What scares me are the small business owners who think in terms of shutting down their businesses entirely for a period of time.

A freelancer friend of mine told me that she was just telling all of her clients that she was shutting down for now and planned to reopen her business when her children were all in school.

Ouch! Think of all the good will, the reputation building and so on that will evaporate in the years it takes to get a whole family full of kids to kindergarten.

As a freelancer, there may not be a huge number of alternatives: when you’re the one doing all the work, it can be tough to do everything and juggle babies (figuratively, please!), too.

But there are opportunities to shift even one-person shows into something that can still be managed with some other priorities.

For instance, why can’t a freelancer be very selective about the projects she takes on? Or subcontract out a greater portion of the work?

If you’re planning to come back some day, why leave at all?

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Image by Flickr user Kirsty Hall, Creative Commons

Thursday Bram offers content marketing through Hyper Modern Consulting, as well as more traditional writing services. She’s also the co-creator of Constructively Productive, the blog that’s bringing perspective to productivity. You can find Thursday on Twitter.

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