BlogWorld Ahoy!

by Shonali Burke on May 19, 2011

I’m really looking forward to next week.

I know, it’s still a few days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld.

First. Evah! And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.

If it wasn’t enough to be a first-time attendee, I’m also speaking on a measurement panel along with  Johna Burke (apart from having the same last name, we also both love shoes, these are what I caught her in at PRSA a couple of years ago) and  Margot Savell, which Heather is moderating.

We chatted last week about how we wanted to approach the panel and we decided:

1. No PowerPoint. I can’t think of anything more boring than a panel discussion with slides, that too, at a blogging conference.

2. We want the session to be really interactive and useful, so we set up a Twtpoll to try and get a sense of what you’d like to know about measurement.

Now, the title of our session is “Applied Social Media Measurement,” and I know that doesn’t really say very much. Originally, it had an addendum that was “beyond just fans and followers,” but I don’t know what happened to that part of it in the publishing of the schedule.

But that’s where we’d like to take this session – talk about real world measurement, case studies, etc. – not a lot of theory, but discussing what works, what doesn’t, what the kinds of things are that we still need to learn and think about.

It would really help us out if you could take the Twtpoll. It’s just one question – tell us what you’d want to know about social media and applied measurement, beyond just counting fans and followers.

If you’re attending #BWENY, I do hope you’ll come to the session (and please let me know, so that I can meet you!). Even if you’re not attending, though, it would really help us out, and maybe you’ll find your question answered when you follow along on Twitter.

Our session is on Thursday, May 26, from 10:15 – 11:15 am ET. I hope to see you there… and now please go answer that question, will you?

Cross-posted from Waxing UnLyrical with minor edits.

Women Grow Business editor Shonali Burke is the award-winning principal of Shonali Burke Consulting, where she turns your communication conundrums into community cool. Adjunct faculty for Johns Hopkins’ MA/Communication program, she publishes Waxing UnLyrical under the watchful eyes of Chuck, Suzy Q. and Lola, her three rescue dogs. Her long-suffering husband has accepted that Shonali can most often be found on Twitter.


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