Grab a BHAG!

by Shannon Mouton on July 19, 2011

Bungee Jumping Microsoft’s BHAG: A computer on every desk and in every home.
Google’s BHAG: Organize the world’s information and make it universally accessible and useful.

What is your Big Hairy Audacious Goal? Do you want to…

  • Be the keynote speaker at an international conference?
  • Have 40-50 employees and clients from the Atlantic to the Pacific?
  • Get your doctorate and be a tenured professor?
  • Start a non-profit, foundation or be a philanthropist?
  • Own a 120-unit apartment building?
  • Be an elected official?

So often businesses expend a lot of resources to develop “their vision.” You hire consultants and coaches and you go on retreats and attend seminars, and usually the answer is right in front of you all along … you simply forgot it.

Think back to when you first had the idea for your business, before you launched, before you registered for your L.L.C., even before you secured the domain. Go all the way back, when you dare to share the idea with a girlfriend, sister, Mother or spouse.

In the midst of your excitement about your new adventure, you had the arrogance, foresight and courage to utter your BHAG.

Do you remember?

Are you still on track to achieve it or has the day-to-day of the business clouded your vision?

Here are some simple steps to keep your BHAG alive:

  1. Write it down – it does not exist if it it is not written down.
  2. Post it – put it somewhere you can see it everyday and multiple times a day.
  3. Speak it – repeat it to yourself out loud several times a day.
  4. Track progress – acknowledge the small steps to achieving to your BHAG.
  5. Move it, move it, move it – your BHAG won’t accomplish itself.

Additional resources:

How can you tell if you have a good BHAG?, video featuring Jim Collins, BHAG co-originator
Flying In The Face Of Your Fear, by regular contributor Lori Saitz

Image: syymza via Flickr, Creative Commons

Shannon Mouton is a marketing strategist with 20 years of relationship marketing, community building, event management and outreach experience. Her professional blog, Shannon’s blog about marketing, public relations, social technology, entrepreneurship and other things, explores the business world, and her personal blog, Shannon Sez So, examines life’s joys, pains and idiosyncrasies. She also contributes to Gridiron Gals, as a die-hard fan of the Washington Redskins. Shannon serves on the boards of directors for The George Washington University Alumni Association and the In Series, a performing arts organization in Washington, DC. She also regularly volunteers at Calvary Women’s Services.

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