A Watched Inbox Never Fills: 5 Tips To Get Those Emails Answered

by Amanda DiSilvestro on November 2, 2011


I believe that more than anyone else, business people know the trouble with email; it can be ignored.

Have you ever sent out an email and waited for weeks to hear back? Did you check again and again to make sure it was sent to the right person, or check to see if it was even sent at all?

Most employees are familiar with this silence associated with the lack of communication, and the wasted time spent staring at an empty inbox.

However, this particularly frustrating aspect of email correspondence can be improved with the following tips.

How to Bring That Inbox from Empty to Overflow

  1. Have an Engaging Subject Line

How do you title your emails?

If you’ve been headlining your emails with titles such as “Hello”, or “Question”, it’s unlikely that the recipient will feel compelled to even open your email.

Use attention grabbers or descriptive titles when creating subject lines for your emails, so that the person receiving it will be intrigued. If your email creates a good impression from the beginning, then you increase your chances of securing a response.

  1. Be Concise and Thorough

If you ramble endlessly in your email, your reader will quickly lose track of what you’re saying, and with that, also lose interest.

Get to the point as quickly as possible, and include only pertinent information. Also, try to avoid packing your email with questions.

It took a great deal of effort to get the recipient to open the email. Don’t give them any reason to not respond.

  1. Make a Connection

People are more likely to respond to people that they know, as opposed to nameless, faceless entities.

Get a referral from someone who is related to the person or from a trusted authority source in the industry.

Convey that your referral has recommended you, and that you would like to make a connection. By making this point in your email, you reassure your recipient that your email is from a source that can be trusted.

  1. Provide Meaningful Content

Another way to give the recipient incentive to respond is by supplying them with free, interesting information.

There is a good chance that your recipient is an involved member of a particular industry or company, so take advantage of this.

Sending them whitepapers, seminars, and case studies relevant to their field demonstrates your common interests, as well as your willingness to connect to the individual.

  1. Be Persistent

Often the individual sending the email will neglect to either follow up with the recipient, or ensure that he or she has even received the email.

Send subsequent, friendly notifications to the addressee, reminding them of the past correspondence and that you look forward to hearing from them soon. With enough perseverance, you may coax a response out of the recipient.

However, if the recipient refuses your proposal, keep in mind: a refusal is better than receiving no response at all.

Everyone suffers from the dilemma of trying to secure a response from their email prospects.

From salespeople trying to cultivate leads, to individuals reaching out to neglectful friends, many people struggle with unresponsive recipients. Fortunately by following the tips above, senders can increase the rate of their responses and look forward to emails in their inbox.

Image courtesy of ideagirlmedia.

Amanda DiSilvestro is a writer on topics ranging from social media to corporate credit cards. She writes for an online resource that gives advice on topics including business credit card applications to small businesses and entrepreneurs; the leading B2B Directory, Business.com.

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