WGB Community Member Jennnifer Windrum’s Journey to #SMACancer

by Tinu Abayomi-Paul on November 19, 2012

Did you know that:

Jennifer Windrum did, and that’s how I know that now. Jennifer is a member of the Women Grow Business community, and this April, was one of our guest experts,  giving us a peek into her journey from lung cancer patient activist to social entrepreneur. We promised an update when she was nearing launch, and we have one, though it’s a little early.

To refresh your memory, Jennifer planned to mass produce NoMo and Phoenix, sock monkey mementos she created to comfort cancer patients when their families can’t be physically present. Leslie Lehrman, Jennifer’s mother, took her support sock monkeys everywhere. It seems like a small thing – but how do you measure the value of joy?

Even so, SMACancer monkeys won’t just be for the invaluable comfort they could give to cancer patients. Jennifer also plans for proceeds to go to lung cancer research and  oncology nurse navigators through existing professional organizations.

Why Our SMACancer Update is Early

Jennifer is still in the funding stage, crowd-funding to be exact.

As of this writing, she is $22k of the way to a $35k funding goal. She still has 11 days to go, and is likely to reach her goal in that time, as community support rises and awareness of her project continues to spread.

However, Jennifer has shared with her community recently that her mother, Leslie Lehrman, who inspired this goal, and shares Jennifer’s dream to bring SMACancer monkeys to the world, is in her final days after seven years of battling lung cancer.

By an unfortunate coincidence, Leslie’s health took a sharp decline just as the campaign began to gain momentum. For days I’d been trying to come up with some kind of objective way to express how this makes the realization of Jennifer’s and Leslie’s desire to launch this business that much more urgent.

Then I realized, after watching some video footage from Jennifer, that the luxury of politeness and timing is waning rapidly. So instead I’ll cut to the chase.

How You Can Help SMACancer

There are two things you can do.

  1. Make a pledge of any size. Even $10 is appreciated, or,
  2. Share the SMACancer pledge link, or anything else you think would persuade people to help. Whether that means forwarding this to a friend in an email, sharing the pledge link on Facebook, hosting a SMAC! down, or sending out periodic tweets on Twitter. Every action helps.

And if you can’t quite put your thoughts into words? The graphic at the top of this post is shareable. If you hover over it, informational links are activated- just click on it to get the embed code or link from the upper left corner. The major links related to the campaign are all embedded in the image.

Let’s help Jennifer bring the SMAC sock monkeys to life. And maybe in a few months she can come share her story of how she was able to crowd-fund a B corporation to life.

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