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Amanda DiSilvestro

by Amanda DiSilvestro on September 5, 2012

5 Things to Consider Before Hiring an SEO Department

by Amanda DiSilvestro on September 5, 2012

It is no secret that tracking Search Engine Optimization (SEO) is getting a bit out of control. Google’s algorithm keeps changing, new tools are constantly surfacing, social and SEO are becoming more intertwined, and videos from the search team always seem to give you a little I-didn’t-know-that type of surprise. Keeping up is tough, but gaining [...]

by Amanda DiSilvestro on December 14, 2011

Targeting Seasonal Shoppers: When to Start Advertising for the Holidays

by Amanda DiSilvestro on December 14, 2011

When it comes to the holiday season, one of the key components of a successful holiday sale is promotion. However, a tricky question that many business owners get caught on when trying to promote a sale is when to start advertising for that sale. If you advertise too early for a sale, then you run [...]

by Amanda DiSilvestro on November 2, 2011

A Watched Inbox Never Fills: 5 Tips To Get Those Emails Answered

by Amanda DiSilvestro on November 2, 2011

    I believe that more than anyone else, business people know the trouble with email; it can be ignored. Have you ever sent out an email and waited for weeks to hear back? Did you check again and again to make sure it was sent to the right person, or check to see if [...]

by Amanda DiSilvestro on October 18, 2011

5 Things Every Woman Should Consider Before Relocating Her Business

by Amanda DiSilvestro on October 18, 2011

  I don’t care about the demographics of my company or my family—  women control the household, and I believe that working women basically control the world. In other words, women often have to make extremely tough decisions. Balancing a household and a business can be tricky work, especially when you are considering relocation. If [...]