Loading

Branding

by Stacy Yamaoka on August 18, 2011

Video for You, Video for Your Business [Redux]

by Stacy Yamaoka on August 18, 2011

At Women Grow Business, Stacy Yamaoka reinforces the power of using video both for you and your business.

by Thursday Bram on June 28, 2011

Going Beyond Chief Bottle-Washer

by Thursday Bram on June 28, 2011

Calling yourself the “chief cook and bottle-washer” might sound funny, but is not a professional way of presenting your business.

by Robin Ferrier on May 25, 2011

First Impressions…

by Robin Ferrier on May 25, 2011

First impressions are critical in business. Online first impressions matter too.

by Guest Contributor on March 31, 2011

How To: Position Your Business With Power, Passion and Purpose

by Guest Contributor on March 31, 2011

How To: Position Your Business With Power, Passion and Purpose

by Shonali Burke on September 20, 2010

The Myth of Brand Control

by Shonali Burke on September 20, 2010

Who’s controlling whom? Marketers often speak about controlling their brand, which by definition is out of their control. In layman’s terms, a product’s brand is the individual and collective thoughts and feelings of said product’s customers. The product’s brand is what people think, and how they feel, about it. The most marketers can hope to [...]

by Shonali Burke on September 14, 2010

Wrestling with Authenticity 2.0 And Rants About Women

by Shonali Burke on September 14, 2010

A colleague and I recently discussed women’s self-promotion styles compared to men. Then Clay Shirky’s blog post “A Rant About Women” came up, along with his thought-provoking remarks on the subject. His comments also sharpened my own reflections that I had resisted admitting Photo credit : Reflections I, Creative Commons by VisualAge I wish Clay Shirky’s [...]

by Shonali Burke on May 14, 2010

Should Your Family Be Part Of Your Branding?

by Shonali Burke on May 14, 2010

When I still lived at home, I always knew how I would be spending Mother’s Day. My sisters and I would pull weeds, move dirt and generally labor in the yard for our mother — along with doing any other chore she could think of. We were a captive audience — she knew she could [...]