The most important part of dealing with customers is not finding them but holding on to them.
Customer Service
How do you find the differentiating factor for your business? Stellay Fayman discusses this at Women Grow Business.
Testimonials are an important part of your marketing and client experience (at least they should be). They significantly add to your credibility, as potential clients trust a referral from a third party. And they cost you nothing! Think about it. Your audience expects you to say your services are great. If someone else sings your [...]
“In every complaint there is a request.” An email with that quote appeared in my inbox just before I starting writing this article. Last week… a new client contacted me to let me know about a distressing situation caused by a mix up in packing slips. Her gift recipients had gotten their packages, but since [...]
Does your business have a revolving door? Image: Kelly Midori, Creative Commons What would happen if you were a customer at a store that changed its store hours all the time? One Tuesday, when you show up at 2 pm, it’s open; the next Tuesday, it’s closed until 3:30. And the following week, it’s open [...]
When technology works against you I was arranging lunch with a vendor and suggested Kora, the hip, new Italian restaurant in Crystal City. I wanted to e-mail my contact Kora’s address, phone number and a link to a Google map. Alas, the entire Kora site is in Flash, which is beautiful, but it’s not very [...]
Making the connection I attended a networking lunch the other day, and sat at a table where two people were discovering they have a common target market. They were making arrangements to meet next week and explore how they might work together. My mind immediately put together how the one who specializes in financial services [...]
As a successful business person, you probably have an effective system for staying in touch with your prospects throughout the sales process. But do you have an equally effective system for staying in touch with those same people once they’ve become clients? Or after their project has been completed? If not, you could be missing [...]
How long can someone with great customer service instincts work for a company that doesn’t value customer service? I started thinking about this question the other day after an experience with Comcast involving the exchange of our old, regular cable box for an upgraded one with DVR, as part of the new contract negotiated by [...]
