Going half, but not all the way Too often, I’ve seen clients who have an email newsletter and use no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. When this happens, the business misses out on potentially profitable traffic, new clients, and an increased number of qualified leads. Although [...]
Deborah Ager
Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. At Search Engine land, Danny Sullivan writes: “I submit that search engines are dying. In fact, I would say they are dead [...]
At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. What is your spend? So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t [...]
Too many times- Clients have come to me after their Google AdWords account got out of control and cost much more than they anticipated. What they know is that they spent $2,000, $4,000 or even just $700 and they have no idea how this spend helped them (or if it did). Or they might already [...]
At first glance, one might think chaos is a state to be avoided in business. I adore chaos because there’s possibility in it. Decisions in the face of chaos This doesn’t mean I don’t make a decision [when chaos exists]. This doesn’t mean I don’t like order, too. I love chaos, and I love order. [...]
In the Sound of Music, the governess sings: “Let’s start at the very beginning/a very good place to start.” The same holds true in using effective search engine optimization (SEO) techniques, except you might want to start before the beginning by researching key phrases as you develop your SEO strategy or before you begin to [...]
Deborah Ager founded ClickWisdom.com which helps organizations use online marketing strategies to attract their ideal clients. She welcomes your visit to her site anytime, where her ongoing newsletter and more marketing tips await your feedback. Deborah can be reached via her site or www.Twitter.com/clickwisdom. The art and science of SEO [image Triumph of Arts and [...]
