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Deborah Ager

by Deborah Ager on June 3, 2010

How To: Get New Clients

by Deborah Ager on June 3, 2010

Clients: Come Out, Come Out, Wherever You Are Small business owners often discuss finding new clients and the process of networking. “How do you get new clients?” I’m asked again and again. Over the years, I’ve discovered enjoyable ways to expand my business. While you can attend a number of networking events in the area, [...]

by Shonali Burke on April 29, 2010

The Art and Science of SEO: From Local to Global

by Shonali Burke on April 29, 2010

From local to global. Image: Evan Leeson, Creative Commons In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Now, [...]

by Deborah Ager on April 13, 2010

The Art and Science of Local Search Engine Optimization

by Deborah Ager on April 13, 2010

What’s a nice girl like you doing in a place like this? Image: anokarina’s Flickrstream, Creative Commons Do you want to be the business that pops up in search queries near your business base? If you own a business that depends upon local customers – such as a hair salon, dental practice, accounting office, law [...]

by Deborah Ager on March 31, 2010

How To: Integrate Your Internet Marketing Tools for Powerful Results

by Deborah Ager on March 31, 2010

Going half, but not all the way Too often, I’ve seen clients who have an email newsletter and use no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. When this happens, the business misses out on potentially profitable traffic, new clients, and an increased number of qualified leads. Although [...]

by Deborah Ager on February 2, 2010

Is SEO Dead? The Jury's Still Out

by Deborah Ager on February 2, 2010

Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. At Search Engine land, Danny Sullivan writes: “I submit that search engines are dying. In fact, I would say they are dead [...]

by Deborah Ager on November 19, 2009

Pros and Cons: When to Outsource Your PPC Marketing

by Deborah Ager on November 19, 2009

At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. What is your spend? So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t [...]

by Deborah Ager on September 23, 2009

Pay-Per-Click Campaigns Aren’t Working? Try These Next Steps

by Deborah Ager on September 23, 2009

Too many times- Clients have come to me after their Google AdWords account got out of control and cost much more than they anticipated. What they know is that they spent $2,000, $4,000 or even just $700 and they have no idea how this spend helped them (or if it did). Or they might already [...]