With e-commerce all the rage (Image: Jenny Downing, Creative Commons), today’s read from Women Grow Business is an appropriate Q&A with Leslie Linevsky, co-founder of Catalogs.com. Here’s a quick bio: Leslie Linevsky is attuned to issues affecting e-commerce and direct mail. She connects with hundreds of marketing executives to develop, analyze and refine online marketing [...]
Ecommerce
Today’s guest post comes to us from “across the pond,” and shows us that no matter where we’re located, women in business encounter the same challenges and can use – or adapt – many of the same resources. Want to move ahead? Take a step back Having been a marketing director for years and now [...]
Without a doubt, one of the most important considerations when building a business online is implementing a plan for search engine optimization (SEO). Although supported by your marketing activities such as blogging, networking, emails and newsletters, SEO is a primary tool in making your site visible to online shoppers. There are a few key steps [...]
It’s essential for your business efforts. Last month I wrote about gaining focus in your business and thereby making the most relevant choices in your daily activities. This is essential for making significant headway with your efforts. However, if you struggle with staying on task as many others and I do, it is useful to [...]
It’s in the heat of summer. We’re surrounded by swimming pools, baseball, and sweet iced tea. But as small business owners, what was a few months ago a distant event has now become a present deadline needing our attention. (Image Santa in the Summer Street, Kewel Shang, Creative Commons) Welcome to planning for the holiday [...]
Dropshipping removes all inventory ‘issues’ right? Think again. As an ecommerce site that primarily depends on dropshipping (shipping products directly from the manufacturer to the end user) and keeps few products in storage, inventory management might seem as if it’s someone else’s problem. After all, dropshipping is all about not handling inventory, right? There is [...]
