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Jen Consalvo

by Shonali Burke on May 13, 2010

Lessons From Austin For Women In Business

by Shonali Burke on May 13, 2010

Examining Austin Last month I spent several days in Austin, Texas, for SxSWi (South by Southwest Interactive festival). This year, I went with an examining eye, looking for how women would represent. Knowing many women who were attending and presenting, I knew it wouldn’t disappoint, but … … what I didn’t expect was to walk [...]

by Shonali Burke on May 10, 2010

A Pre-Launch Checklist For Your Small Business

by Shonali Burke on May 10, 2010

I’m a checklist person. For some reason, the thought of a blank notebook page is like a fresh start on life – a new opportunity to get it all down, and get it all done. I get to my desk in the morning, create a list, feel organized and look forward to checking each item [...]

by Shonali Burke on March 3, 2010

Vision, Intention & Attention: 3 Critical Steps to Being Your Best

by Shonali Burke on March 3, 2010

How do you affect – and effect – your success? I’ve read a variety of articles and books lately and noticed some recurring themes that really struck a chord with me. They have to do with vision, intention and attention and how they affect our success. As we’re still in the early part of 2010, [...]

by Jill Foster on January 28, 2010

Dazed, Confused, Focused: 5 Tips From the CES Floor

by Jill Foster on January 28, 2010

I have a love for knowing what is going on in technology, whether it’s the latest Internet start-ups or the next generation gadgets. So, when I had an opportunity to go to Las Vegas for the 2010 International Consumer Electronic Show (CES) I couldn’t pass it up. I knew going into the 4-day event that [...]

by Jill Foster on December 16, 2009

Setback to Resilience: 3 Lessons from the Unsigned Contract

by Jill Foster on December 16, 2009

Building community pre-monetization We launched our product in September of 2009 and while we of course had a variety of monetization ideas in mind, we decided to begin building our audience and fine-tuning the site before testing out various concepts. Cash-flow positive: the unexpected So imagine our surprise when less than two months later a [...]

by Jill Foster on December 4, 2009

5 Launch Lessons on Business Partners, Time, and Teams

by Jill Foster on December 4, 2009

Recently my partner was out of town and mostly out of pocket due to a personal matter. At the same time, my body decided to go on strike. With illness keeping me isolated in the nest (my name for my live/work space) I spent a lot of time motivating myself to keep things moving forward [...]

by Jill Foster on November 3, 2009

No Magic Bullet: 5 Ways to Harness Real Time Feedback

by Jill Foster on November 3, 2009

So you launched your product. You’re a modern woman who understands the need for creating feedback mechanisms so people can reach you. You set up Twitter, a Facebook Fanpage, your blog, email address and even forums for discussion. But here’s the rub. Now you’re launched, trying to work on marketing, engage new partners, work on [...]