Loading

Kellye Crane

by Guest Contributor on August 12, 2010

How To Handle a PR Crisis

by Guest Contributor on August 12, 2010

“I ain’t no BP” You may think, “my business is no BP – there’s no way I would ever be caught in the midst of a PR disaster.” While your crisis may not capture the attention of world leaders (we certainly hope not!), it’s a fact that small businesses can be impacted by events that [...]

by Guest Contributor on April 21, 2010

“So What?” How to Make Your News Exciting

by Guest Contributor on April 21, 2010

What’s your Addams Family moment? There is a dreaded situation that every public relations professional has experienced. We get a call, and our client excitedly says “my company is rolling out an updated version of our product, and we want a story in the top publications!” Or, perhaps a business owner phones up and breathlessly [...]

by Guest Contributor on March 30, 2010

BFFs? How PR And Social Media Go Hand-in-Hand

by Guest Contributor on March 30, 2010

Most recognize that public relations is important, but is it more than just writing press releases? Absolutely. As defined by the Public Relations Society of America (PRSA), “it is a communications discipline that engages and informs key audiences, builds important relationships and brings vital information back into an organization for analysis and action.” In fact, [...]