Offering financial incentives for referral business is not a very sociable way to grow your business, as Lori Saitz explains.
Lori Saitz
Administrative Professionals Week is a time for entrepreneurs to realize how much value these stalwarts can add to their business.
What to Do When Your Partner Doesn’t Support Your Venture
“Come to the edge, he said. They said: We are afraid. Come to the edge, he said. They came. He pushed them and they flew.” ~ Guillaume Apollinaire (a French poet, 1880-1918) As I evaluated the past year’s performance of my company, I was frustrated. What ELSE do I need to do to improve the [...]
In his book Think and Grow Rich, Napoleon Hill wrote about imaginary Council meetings with a group he called his “Invisible Counselors.” Image: Michael Wade via Flickr, Creative Commons His council included nine individuals whose lives and work Hill admired, such as Ralph Waldo Emerson, Thomas Edison and Abraham Lincoln. He would “meet” with this [...]
Testimonials are an important part of your marketing and client experience (at least they should be). They significantly add to your credibility, as potential clients trust a referral from a third party. And they cost you nothing! Think about it. Your audience expects you to say your services are great. If someone else sings your [...]
“In every complaint there is a request.” An email with that quote appeared in my inbox just before I starting writing this article. Last week… a new client contacted me to let me know about a distressing situation caused by a mix up in packing slips. Her gift recipients had gotten their packages, but since [...]
What would be the most fun thing I could do today? That’s the question I’ve been pondering over the past few days, since reading “Delivering Happiness” by Zappos.com CEO Tony Hsieh. How can I make my business more fun for me and for my clients and vendors? Clearly this “path to profits, passion, and purpose” [...]
Does your business have a revolving door? Image: Kelly Midori, Creative Commons What would happen if you were a customer at a store that changed its store hours all the time? One Tuesday, when you show up at 2 pm, it’s open; the next Tuesday, it’s closed until 3:30. And the following week, it’s open [...]
