This is the fourth year Bob Burg and Thom Scott hosted the Extreme Business Makeovers aka #XBM, event in Orlando, Fla., and the first I’ve attended. After the rave reviews I saw posted all over social media sites last year, I knew I didn’t want to miss out this year. It certainly lived up to [...]
Lori Saitz
Calling all would-be foodpreneurs! Our own Lori Saitz has a great event coming up for foodie-preneurs in the West Palm Beach, Fla. area, called You Should Sell That. I asked her to tell me what made her decide to do this, and she said: “Over the years that I’ve been building Zen Rabbit and promoting [...]
There’s a lot of talk these days about inbound marketing. What’s that? Well, most inbound marketing revolves around the use of Google, social media and blogs. In contrast, and just to clarify, most “traditional” marketing, such as cold-calling, email blasts, advertising, and direct mail would be called outbound marketing. It’s a matter of pushing a [...]
Making the connection I attended a networking lunch the other day, and sat at a table where two people were discovering they have a common target market. They were making arrangements to meet next week and explore how they might work together. My mind immediately put together how the one who specializes in financial services [...]
As a successful business person, you probably have an effective system for staying in touch with your prospects throughout the sales process. But do you have an equally effective system for staying in touch with those same people once they’ve become clients? Or after their project has been completed? If not, you could be missing [...]
How long can someone with great customer service instincts work for a company that doesn’t value customer service? I started thinking about this question the other day after an experience with Comcast involving the exchange of our old, regular cable box for an upgraded one with DVR, as part of the new contract negotiated by [...]
What’s the most professional way to answer the phone at your place of business? Do you have a standard that you’ve implemented for yourself and the people who work with you? Many successful entrepreneurs have created systems for running every aspect of their business, but handling phone calls seems frequently overlooked. And yet the phone [...]
