by Michelle Tennant on May 24, 2011
by Michelle Tennant on May 24, 2011
Women are genetically predisposed towards being better at public relations than men. It’s in the genes.
by Michelle Tennant on March 30, 2011
by Michelle Tennant on March 30, 2011
3 Tips to Ensure Trust, Credibility, and an Easy Buying Experience
by Michelle Tennant on March 2, 2011
by Michelle Tennant on March 2, 2011
Increasing Exposure with the Swiss Cheese Method
by Michelle Tennant on February 3, 2011
by Michelle Tennant on February 3, 2011
3 Ways to Flirt and Score a Date with the Media
by Shonali Burke on December 7, 2010
by Shonali Burke on December 7, 2010
Good publicity doesn’t happen overnight, as Michelle Tennant Nicholson explains.
by Shonali Burke on November 19, 2010
by Shonali Burke on November 19, 2010
At Women Grow Business, Michelle Tennant gives you four things not to do when pursuing publicity for your business.
by Shonali Burke on October 28, 2010
by Shonali Burke on October 28, 2010
Letting you down gently I’ll tell you this as gently as I can: Press releases don’t always work. So don’t send them out thinking they’re going to get you on Oprah, The Today Show, Good Morning America or CBS Early Show. A lot of people still think press releases are the best way to get [...]
by Shonali Burke on September 21, 2010
by Shonali Burke on September 21, 2010
“If everybody had an ocean…” Surfing the daily wave of breaking news is the key to scoring media placements to help promote you and your business. When news happens, the media scramble to find ways to relate it to the lives of their audience, including reaction from everyday people, and analysis and commentary from experts. [...]
by Shonali Burke on August 5, 2010
by Shonali Burke on August 5, 2010
1-2-3, 1-2-3 Building a relationship with the media is a dance, and just like a good dance partner you can’t step on their toes. Image: southie3′s Flickrstream, Creative Commons If you want to Salsa and the media wants to Waltz, you’re going to have some problems (and look ridiculous). That’s why research is so important. [...]
by Shonali Burke on July 19, 2010
by Shonali Burke on July 19, 2010
It’s no secret that I think the media is the best channel for getting the word out about your business. It takes a lot of work, a lot of digging in, research, dealing with rejection — you name it — but it all boils down to one thing: Delivering your message to the world. Image: [...]
