So you launched your product. You’re a modern woman who understands the need for creating feedback mechanisms so people can reach you. You set up Twitter, a Facebook Fanpage, your blog, email address and even forums for discussion. But here’s the rub. Now you’re launched, trying to work on marketing, engage new partners, work on [...]
Product Launch
I am in the process of launching a new product. I’m not new to this, in fact, I’ve been fortunate to be a part of many product launches over the years. But this is the first time I’m launching a product without a large company behind me. No one told me what to build, how [...]
