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SEO

by Amanda DiSilvestro on September 5, 2012

5 Things to Consider Before Hiring an SEO Department

by Amanda DiSilvestro on September 5, 2012

It is no secret that tracking Search Engine Optimization (SEO) is getting a bit out of control. Google’s algorithm keeps changing, new tools are constantly surfacing, social and SEO are becoming more intertwined, and videos from the search team always seem to give you a little I-didn’t-know-that type of surprise. Keeping up is tough, but gaining [...]

by Deborah Ager on August 9, 2011

“The Sound of Music” and 7 Sins of SEO [Redux]

by Deborah Ager on August 9, 2011

Deborah Ager draws parallels between “The Sound of Music” and SEO (search engine optimization) “sins.”

by Deborah Ager on May 17, 2011

How to Create a Failed SEO Campaign

by Deborah Ager on May 17, 2011

Deborah Ager explains why SEO should be integrated into content strategy, social media and paid search in order to generate results.

by Deborah Ager on November 9, 2010

Link Building Tips 101

by Deborah Ager on November 9, 2010

Nothing succeeds like planning If you take time to plan your link building strategy, you will probably be a step ahead of your competition. Link building can be a time-consuming effort that can take time to show results. However, carefully building your links can attract your target customer to your site. What follows are several [...]

by Deborah Ager on November 4, 2010

Getting Started With SEO

by Deborah Ager on November 4, 2010

Last month we held our monthly #wgbiz Twitterchat, this time with Deborah Ager as our guest. Regular readers will recognize Deborah’s excellent writings on SEO, and that’s what we focused on during the chat. I won’t do a blow-by-blow, because there’s no way I can reproduce how informative it was. But do download the transcript [...]

by Deborah Ager on August 2, 2010

Traffic Generation: It's Not All About SEO

by Deborah Ager on August 2, 2010

These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. When I managed SEO for a media company, people would ask, “What do the search engines want?” I encouraged them to think [...]

by Shonali Burke on April 29, 2010

The Art and Science of SEO: From Local to Global

by Shonali Burke on April 29, 2010

From local to global. Image: Evan Leeson, Creative Commons In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Now, [...]