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Shannon Mouton

by Shannon Mouton on October 14, 2011

Making an Adjustment to Your Routine

by Shannon Mouton on October 14, 2011

  It’s time to get back into the routine. You get up, do this, accomplish that and go to bed…you know rinse, lather and repeat.  A routine keeps you focused, on task and goal oriented. It’s not a routine for routine’s sake, it’s routine because it’s planned. There’s time for spontaneity, organized, though flexible and [...]

by Shannon Mouton on July 19, 2011

Grab a BHAG!

by Shannon Mouton on July 19, 2011

Women entrepreneurs must not lose sight of their BHAG – a Big, Hairy, Audacious Goal – if they are to grow their businesses.

by Shannon Mouton on January 12, 2011

Get It Together In 2011

by Shannon Mouton on January 12, 2011

Get It Together In 2011

by Shonali Burke on September 20, 2010

The Myth of Brand Control

by Shonali Burke on September 20, 2010

Who’s controlling whom? Marketers often speak about controlling their brand, which by definition is out of their control. In layman’s terms, a product’s brand is the individual and collective thoughts and feelings of said product’s customers. The product’s brand is what people think, and how they feel, about it. The most marketers can hope to [...]

by Shonali Burke on August 11, 2010

Twin Towers of Power: Time and Consistency

by Shonali Burke on August 11, 2010

Part-time efforts = Part-time results The amount of time and level of consistency you put into something is directly proportional to your results: part-time effort will get you part-time return. It is with time and consistency that children move from crawling to walking. It is with time and consistency that small savings become golden parachutes. [...]

by Shonali Burke on July 1, 2010

How Will You Eat That Elephant?

by Shonali Burke on July 1, 2010

Before anyone thinks I’m advocating cruelty to animals – I’m not. The inspiration for this post came from this excellent read on how to eat an elephant. Again, no pachyderms are at risk here; it’s a great read on breaking down your large goals into manageable chunks, which increases your chance of success, and let’s [...]

by Shonali Burke on May 7, 2010

Already Summer? Get Your Goals Back On Track

by Shonali Burke on May 7, 2010

As Spring fades to Summer in a few weeks, I’ve been wondering where the first four months of 2010 went. Wasn’t it just Christmas? … Weren’t #snOMG, #snopocalypse and #thundersnow just a few of weeks ago? … Did I miss Spring Break? It seems as though the first quarter came and went in the blink [...]

by Shonali Burke on April 8, 2010

Tick Tock: 7 Ways to Max Out Your Conference Attendance

by Shonali Burke on April 8, 2010

Time is your most valuable and only non-renewable resource. Today is fleeting with every tick of the clock (image: Chris Metcalf, Creative Commons) and, well, tomorrow may not get here. Attending professional conferences, conventions and meetings are good ways to connect with clients, vendors and potential new clients among other things. But conferences can be [...]

by Shonali Burke on March 16, 2010

Examining the Defense – Not Offense – of Business

by Shonali Burke on March 16, 2010

Remember the saying, “offense sells tickets and defense wins games championships?” We yell, scream, hug strangers and plain go crazy for a touchdown, home run, slam dunk or goal. It’s what we come to see, what we pay money for and what gets our hearts pounding. But lately I’ve been thinking, what about the defense? Aren’t [...]

by Shonali Burke on February 23, 2010

From 1.0 To 2.0: Five Steps to Taking A Project From A to Z

by Shonali Burke on February 23, 2010

In October 2009, I officially began my consulting business, Topaz Consulting. I had had the name for some years, but I hadn’t done anything with it. I wasn’t sure where my passion was, you know the proverbial, “what I would be willing to do and not get paid for doing it.” So I waited and [...]