by Terri Holley on January 20, 2011
by Terri Holley on January 20, 2011
Social networking has impacted everyone in the world, and businesses are no exception. Like any technology, you must make sure you’re using it correctly to achieve your goals. Facebook pages and Twitter accounts are excellent tools for spreading your marketing message, but getting consumers to invest their trust involves so much more. To that end, [...]
by Shonali Burke on October 29, 2010
by Shonali Burke on October 29, 2010
Old, New, Out, In As technology races ahead, we’re bombarded by tools claiming to be the ultimate for communicating our messages to the masses. Ten years ago, it was the internet and websites that sold dog food, a few years ago “blog” entered the lexicon, and today everyone has a Facebook page. There’s no telling [...]
by Shonali Burke on August 16, 2010
by Shonali Burke on August 16, 2010
“Good morning, Terri. I hope you have a beautiful day! Love, Mom” A few weeks ago I received this text message from my 83-year old mother, who for years has been adverse to using technology. Needless to say, I was amazed and tickled about this particular text. Is this the same woman I grew up [...]
by Shonali Burke on July 2, 2010
by Shonali Burke on July 2, 2010
Of All the Nerve! I was attending a networking event and handed out my business card to another attendee who had asked for it. No problem. We said good bye and went our separate ways. Two days later I was receiving emails from that very person – and they were the kind that I didn’t [...]
by Shonali Burke on May 4, 2010
by Shonali Burke on May 4, 2010
If you’re in the DC Metro area, here’s a great event coming up you should know about: the Social Media Soirée, hosted by our very own Terri Holley and Creative Blog Solutions, on May 19, from 8:30-10:30 a.m. at Silver Spring, Md.’s, Eggspectation. Here’s why: Small businesses are increasingly investing in social media marketing including [...]
by Shonali Burke on April 26, 2010
by Shonali Burke on April 26, 2010
With all this talk about “building trust” in an increasingly untrusting environment, I’ve been musing more and more about the concept of organizational empathy and how businesses are stretching to make authentic connections with customers. These connections are more important than ever in the age of social media. Image: Kahunapule Michael Johnson, Creative Commons So [...]
by Shonali Burke on March 11, 2010
by Shonali Burke on March 11, 2010
Social Media Rule #1: Connect with customers as an actual human being This isn’t easy to do for a large brand. But Ford Motor Company is succeeding. Through Facebook, Twitter and a few other social tools, Ford is doing an exceptional job of making authentic connections with the people they serve. A few weeks ago, [...]
