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brand positioning

by Shonali Burke on June 14, 2010

Standing Out and Swooping In

by Shonali Burke on June 14, 2010

If you want the media — and potential clients — knocking on your door, you have to ask yourself, What makes me unique? So what is it? How do you differ from the competition? What can you offer your customers — and the media — that your competition can’t? Take my client and Yum Yum [...]

by Jill Foster on July 29, 2009

Vacation, Twitter, and a Blog's Death: Seeing Your Market Position Anew

by Jill Foster on July 29, 2009

Question: What’s the fastest way to kill your blog? Answer: Go on a vacation! Are you planning any kind of getaway these next few weeks of summer? If so, beware. Too much joy, peace and reflection during your vacation may result in blog death. Some background Earlier this June, I took a brief working vacation [...]