Loading

building customer trust

by Terri Holley on January 20, 2011

Building Trust: Social Media Marketing Resolutions for 2011

by Terri Holley on January 20, 2011

Social networking has impacted everyone in the world, and businesses are no exception. Like any technology, you must make sure you’re using it correctly to achieve your goals. Facebook pages and Twitter accounts are excellent tools for spreading your marketing message, but getting consumers to invest their trust involves so much more.  To that end, [...]

by Shonali Burke on April 26, 2010

Got Trust?

by Shonali Burke on April 26, 2010

With all this talk about “building trust” in an increasingly untrusting environment, I’ve been musing more and more about the concept of organizational empathy and how businesses are stretching to make authentic connections with customers.  These connections are more important than ever in the age of social media. Image: Kahunapule Michael Johnson, Creative Commons So [...]

by Lori Saitz on September 16, 2009

When Customer Service Really Begins: A Story on Trust and Hidden Fees

by Lori Saitz on September 16, 2009

The email, the intro, and some annoyance The person on the other end of the phone introduced himself and asked if I recalled seeing emails from his company, as they’d sent me a few over the past couple of months. I said I’d seen some from companies with similar offerings, but I wasn’t sure if [...]