by Jill Foster on December 21, 2009
by Jill Foster on December 21, 2009
Over the past year or so, I’ve seen more and more non-profits and companies create Facebook fan pages for their organizations. Facebook calls fan pages “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users.” Fan pages are great because they are designed for organizations, but they work [...]
by Jill Foster on December 7, 2009
by Jill Foster on December 7, 2009
I was talking to one of the Cat Herders (Project Manager) at Matrix Group today. She said she was trimming her Facebook friend list and unfriending some people. Unfriending. It sounds so… umm…unfriendly. 500 friends online. Really? Facebook says that the average user has 130 friends but I know people who have hundreds, even thousands [...]
by Jill Foster on December 1, 2009
by Jill Foster on December 1, 2009
I haven’t watched a Miss Universe pageant in a long time, but a part of the program will stay with me forever: the part where Bob Barker says to the 1st runner up something along the lines of: In the event that Miss Universe is unable to serve, you will take the crown? What on [...]
by Jill Foster on November 9, 2009
by Jill Foster on November 9, 2009
Twitter was super smart when they created their API and encouraged developers all over the world to come on in, use their API and develop their own applications using Twitter data. But wait, what’s an API, you say? API stands for Application Program Interface. Wikipedia defines an API as “an interface that a software programs [...]
by Jill Foster on September 30, 2009
by Jill Foster on September 30, 2009
I was a panelist at the Grow Smart Biz conference on Tuesday, September 29th at the Renaissance Hotel in Washington, DC. In my opinion, this conference was a must-attend event for small business owners and entrepreneurs (more on that later). This blog post is about how the conference planners are using the crowd to attract [...]
by Jill Foster on September 17, 2009
by Jill Foster on September 17, 2009
82 million & counting: a forever changed Web From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon shopping experience without comments and ratings from other moms, the posts from the 500 or so people [...]
by Jill Foster on September 3, 2009
by Jill Foster on September 3, 2009
After each Web site launch, I ask the Project Manager in charge what’s left to do. Why? Because inevitably, there are items that didn’t make the launch. I call this ‘Project Overhang’ and it can be deadly to a firm’s profitability and productivity. Project Overhang is what we call tasks that are left over from [...]
by Jill Foster on August 18, 2009
by Jill Foster on August 18, 2009
I was working with a prospect recently and lamenting to my team that the organization felt like a bunch of stovepipes, with the VPs competing for resources and influence. I said something along the lines of “Arrgh, this organization is too small to be so silo’d!” Then it hit me: The company had gone through [...]
by Jill Foster on August 4, 2009
by Jill Foster on August 4, 2009
The ROI conversation I met with a group of CEOs recently at a morning event and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. In other words, how do we measure the return on investment (ROI) of our social media [...]
by Jill Foster on July 17, 2009
by Jill Foster on July 17, 2009
Cloud computing is hot, hot, hot (image Hot Chilies by Derek Kolb, Creative Commons). Early this year, PC World predicted that cloud computing would shape up as a big trend in 2009. We all know Amazon as a giant Internet retailer, but its newest business is cloud computing; you can now buy processing power and [...]
