Too many times- Clients have come to me after their Google AdWords account got out of control and cost much more than they anticipated. What they know is that they spent $2,000, $4,000 or even just $700 and they have no idea how this spend helped them (or if it did). Or they might already [...]
Click Wisdom
At first glance, one might think chaos is a state to be avoided in business. I adore chaos because there’s possibility in it. Decisions in the face of chaos This doesn’t mean I don’t make a decision [when chaos exists]. This doesn’t mean I don’t like order, too. I love chaos, and I love order. [...]
