These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. When I managed SEO for a media company, people would ask, “What do the search engines want?” I encouraged them to think [...]
Deborah Ager
Clients: Come Out, Come Out, Wherever You Are Small business owners often discuss finding new clients and the process of networking. “How do you get new clients?” I’m asked again and again. Over the years, I’ve discovered enjoyable ways to expand my business. While you can attend a number of networking events in the area, [...]
From local to global. Image: Evan Leeson, Creative Commons In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Now, [...]
What’s a nice girl like you doing in a place like this? Image: anokarina’s Flickrstream, Creative Commons Do you want to be the business that pops up in search queries near your business base? If you own a business that depends upon local customers – such as a hair salon, dental practice, accounting office, law [...]
Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. At Search Engine land, Danny Sullivan writes: “I submit that search engines are dying. In fact, I would say they are dead [...]
At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. What is your spend? So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t [...]
Too many times- Clients have come to me after their Google AdWords account got out of control and cost much more than they anticipated. What they know is that they spent $2,000, $4,000 or even just $700 and they have no idea how this spend helped them (or if it did). Or they might already [...]
At first glance, one might think chaos is a state to be avoided in business. I adore chaos because there’s possibility in it. Decisions in the face of chaos This doesn’t mean I don’t make a decision [when chaos exists]. This doesn’t mean I don’t like order, too. I love chaos, and I love order. [...]
In the Sound of Music, the governess sings: “Let’s start at the very beginning/a very good place to start.” The same holds true in using effective search engine optimization (SEO) techniques, except you might want to start before the beginning by researching key phrases as you develop your SEO strategy or before you begin to [...]
