Social Media Rule #1: Connect with customers as an actual human being This isn’t easy to do for a large brand. But Ford Motor Company is succeeding. Through Facebook, Twitter and a few other social tools, Ford is doing an exceptional job of making authentic connections with the people they serve. A few weeks ago, [...]
engaging customers
Guest contributor Jessica Valenzuela is the founder and principal of MavinDigital, a 360 degree digital product and marketing company. She is closely associated with Springboard Enterprises and Astia, two exciting organizations that mentor, incubate, and invest in high-growth, women-led companies. Also collaborating regularly with Columbia Univeristy’s Women’s Entrepreneur Network, Jessica can be reached through her [...]
