Examining Austin Last month I spent several days in Austin, Texas, for SxSWi (South by Southwest Interactive festival). This year, I went with an examining eye, looking for how women would represent. Knowing many women who were attending and presenting, I knew it wouldn’t disappoint, but … … what I didn’t expect was to walk [...]
Jen Consalvo
I’m a checklist person. For some reason, the thought of a blank notebook page is like a fresh start on life – a new opportunity to get it all down, and get it all done. I get to my desk in the morning, create a list, feel organized and look forward to checking each item [...]
Remember the saying, “offense sells tickets and defense wins games championships?” We yell, scream, hug strangers and plain go crazy for a touchdown, home run, slam dunk or goal. It’s what we come to see, what we pay money for and what gets our hearts pounding. But lately I’ve been thinking, what about the defense? Aren’t [...]
How do you affect – and effect – your success? I’ve read a variety of articles and books lately and noticed some recurring themes that really struck a chord with me. They have to do with vision, intention and attention and how they affect our success. As we’re still in the early part of 2010, [...]
I have a love for knowing what is going on in technology, whether it’s the latest Internet start-ups or the next generation gadgets. So, when I had an opportunity to go to Las Vegas for the 2010 International Consumer Electronic Show (CES) I couldn’t pass it up. I knew going into the 4-day event that [...]
Building community pre-monetization We launched our product in September of 2009 and while we of course had a variety of monetization ideas in mind, we decided to begin building our audience and fine-tuning the site before testing out various concepts. Cash-flow positive: the unexpected So imagine our surprise when less than two months later a [...]
So you launched your product. You’re a modern woman who understands the need for creating feedback mechanisms so people can reach you. You set up Twitter, a Facebook Fanpage, your blog, email address and even forums for discussion. But here’s the rub. Now you’re launched, trying to work on marketing, engage new partners, work on [...]
I am in the process of launching a new product. I’m not new to this, in fact, I’ve been fortunate to be a part of many product launches over the years. But this is the first time I’m launching a product without a large company behind me. No one told me what to build, how [...]
Is there something you’ve been wanting to do? …like start a business or change your focus? Recently, I was at a cocktail party talking with a woman about her job. She seemed genuinely upset about how her life was going and wanted to change direction but seemed stymied about making any changes. We then talked [...]
