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Jen Consalvo

by Shonali Burke on May 13, 2010

Lessons From Austin For Women In Business

by Shonali Burke on May 13, 2010

Examining Austin Last month I spent several days in Austin, Texas, for SxSWi (South by Southwest Interactive festival). This year, I went with an examining eye, looking for how women would represent. Knowing many women who were attending and presenting, I knew it wouldn’t disappoint, but … … what I didn’t expect was to walk [...]

by Shonali Burke on May 10, 2010

A Pre-Launch Checklist For Your Small Business

by Shonali Burke on May 10, 2010

I’m a checklist person. For some reason, the thought of a blank notebook page is like a fresh start on life – a new opportunity to get it all down, and get it all done. I get to my desk in the morning, create a list, feel organized and look forward to checking each item [...]

by Shonali Burke on March 16, 2010

Examining the Defense – Not Offense – of Business

by Shonali Burke on March 16, 2010

Remember the saying, “offense sells tickets and defense wins games championships?” We yell, scream, hug strangers and plain go crazy for a touchdown, home run, slam dunk or goal. It’s what we come to see, what we pay money for and what gets our hearts pounding. But lately I’ve been thinking, what about the defense? Aren’t [...]

by Shonali Burke on March 3, 2010

Vision, Intention & Attention: 3 Critical Steps to Being Your Best

by Shonali Burke on March 3, 2010

How do you affect – and effect – your success? I’ve read a variety of articles and books lately and noticed some recurring themes that really struck a chord with me. They have to do with vision, intention and attention and how they affect our success. As we’re still in the early part of 2010, [...]

by Jill Foster on January 28, 2010

Dazed, Confused, Focused: 5 Tips From the CES Floor

by Jill Foster on January 28, 2010

I have a love for knowing what is going on in technology, whether it’s the latest Internet start-ups or the next generation gadgets. So, when I had an opportunity to go to Las Vegas for the 2010 International Consumer Electronic Show (CES) I couldn’t pass it up. I knew going into the 4-day event that [...]

by Jill Foster on December 16, 2009

Setback to Resilience: 3 Lessons from the Unsigned Contract

by Jill Foster on December 16, 2009

Building community pre-monetization We launched our product in September of 2009 and while we of course had a variety of monetization ideas in mind, we decided to begin building our audience and fine-tuning the site before testing out various concepts. Cash-flow positive: the unexpected So imagine our surprise when less than two months later a [...]

by Jill Foster on December 4, 2009

5 Launch Lessons on Business Partners, Time, and Teams

by Jill Foster on December 4, 2009

Recently my partner was out of town and mostly out of pocket due to a personal matter. At the same time, my body decided to go on strike. With illness keeping me isolated in the nest (my name for my live/work space) I spent a lot of time motivating myself to keep things moving forward [...]