Learning the founder’s duty: Recently, I’ve had to face some tough decisions as a founder for a new company that I am nurturning, Just Kite It. Beyond the day-to-day hustle of ensuring that action items are followed-through and executed on efficiently, networking and making connections that will help grow the company, keeping your team motivated [...]
Jessica Valenzuela
At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. What is your spend? So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t [...]
What is grok? A techi geek word, to grok is a coinage of science-fiction writer R.A. Heinlein, meaning to understand something thoroughly by having empathy with it. Urban Dictionary also defines it as “to drink” (I’m definitely not referring to that meaning of grok in this post!). (Image Points of View by RickyDavid, Creative Commons) [...]
Earlier on Women Grow Business, I shared my vision on why and how I started Mavin Digital, Inc. over a year ago. And with our growing client base and service offerings I’m taking the company to the next level. What does this mean? I’m creating an organization around Mavin Digital, while taking an offensive strategy [...]
Can I do this? When I first started Mavin Digital, Inc. in October 2007 (sounds like it has been ages ago!) the question I want answered was “can I do this?” Go solo while creating a virtual company that can serve as a source for interactive advertising agencies, startups and brands that are budget conscious. [...]
Guest contributor Jessica Valenzuela is the founder and principal of MavinDigital, a 360 degree digital product and marketing company. She is closely associated with Springboard Enterprises and Astia, two exciting organizations that mentor, incubate, and invest in high-growth, women-led companies. Also collaborating regularly with Columbia Univeristy’s Women’s Entrepreneur Network, Jessica can be reached through her [...]
