If you’re reading this September is National Literacy Month and part of my company’s mission is to contribute a portion of profits to literacy organizations. I mean, can you IMAGINE not being able to read?! Almost 800 million people worldwide are illiterate. I can go on and on, but this article is not so much [...]
Lori Saitz
“In every complaint there is a request.” An email with that quote appeared in my inbox just before I starting writing this article. Last week… a new client contacted me to let me know about a distressing situation caused by a mix up in packing slips. Her gift recipients had gotten their packages, but since [...]
What would be the most fun thing I could do today? That’s the question I’ve been pondering over the past few days, since reading “Delivering Happiness” by Zappos.com CEO Tony Hsieh. How can I make my business more fun for me and for my clients and vendors? Clearly this “path to profits, passion, and purpose” [...]
Does your business have a revolving door? Image: Kelly Midori, Creative Commons What would happen if you were a customer at a store that changed its store hours all the time? One Tuesday, when you show up at 2 pm, it’s open; the next Tuesday, it’s closed until 3:30. And the following week, it’s open [...]
This is the fourth year Bob Burg and Thom Scott hosted the Extreme Business Makeovers aka #XBM, event in Orlando, Fla., and the first I’ve attended. After the rave reviews I saw posted all over social media sites last year, I knew I didn’t want to miss out this year. It certainly lived up to [...]
Calling all would-be foodpreneurs! Our own Lori Saitz has a great event coming up for foodie-preneurs in the West Palm Beach, Fla. area, called You Should Sell That. I asked her to tell me what made her decide to do this, and she said: “Over the years that I’ve been building Zen Rabbit and promoting [...]
There’s a lot of talk these days about inbound marketing. What’s that? Well, most inbound marketing revolves around the use of Google, social media and blogs. In contrast, and just to clarify, most “traditional” marketing, such as cold-calling, email blasts, advertising, and direct mail would be called outbound marketing. It’s a matter of pushing a [...]
Making the connection I attended a networking lunch the other day, and sat at a table where two people were discovering they have a common target market. They were making arrangements to meet next week and explore how they might work together. My mind immediately put together how the one who specializes in financial services [...]
As a successful business person, you probably have an effective system for staying in touch with your prospects throughout the sales process. But do you have an equally effective system for staying in touch with those same people once they’ve become clients? Or after their project has been completed? If not, you could be missing [...]
