Loading

marketing for small business

by Shonali Burke on September 21, 2010

Surf’s Up

by Shonali Burke on September 21, 2010

“If everybody had an ocean…” Surfing the daily wave of breaking news is the key to scoring media placements to help promote you and your business. When news happens, the media scramble to find ways to relate it to the lives of their audience, including reaction from everyday people, and analysis and commentary from experts. [...]

by Shonali Burke on July 5, 2010

Why Not Me?

by Shonali Burke on July 5, 2010

Sound familiar? My friend needed the exact service I offer, but went with someone else…. why not me? Been in this group for years but not finding it useful a referral source … why not me? I help a lot of people but don’t get much help… why not me? Before you have another ‘why [...]

by Shonali Burke on February 9, 2010

5 Ways To Reinvent Your Marketing Strategy In 2010

by Shonali Burke on February 9, 2010

Today’s guest post comes to us from “across the pond,” and shows us that no matter where we’re located, women in business encounter the same challenges and can use – or adapt – many of the same resources. Want to move ahead? Take a step back Having been a marketing director for years and now [...]

by Jill Foster on June 2, 2009

My Clients and Their Brands: a Marketer's Catch 22

by Jill Foster on June 2, 2009

From the moment my eyelids flutter open As a marketing, PR and communications consultant, my days are full of the act of promotion for my clients. From the moment my eyelids flutter open in the morning until I drag myself back to bed late at night, I spend many hours promoting client products, services, outreach [...]