“If everybody had an ocean…” Surfing the daily wave of breaking news is the key to scoring media placements to help promote you and your business. When news happens, the media scramble to find ways to relate it to the lives of their audience, including reaction from everyday people, and analysis and commentary from experts. [...]
marketing your own company
by Jill Foster on June 2, 2009
My Clients and Their Brands: a Marketer's Catch 22
by Jill Foster on June 2, 2009
From the moment my eyelids flutter open As a marketing, PR and communications consultant, my days are full of the act of promotion for my clients. From the moment my eyelids flutter open in the morning until I drag myself back to bed late at night, I spend many hours promoting client products, services, outreach [...]
