by Tinu Abayomi-Paul on January 27, 2012
by Tinu Abayomi-Paul on January 27, 2012
Our monthly Women Grow Business Twitter chat is coming up again in about two weeks, on Monday, February 13th. As often as possible we like to have a featured guest expert come by and talk to the Women Grow Business community. And this time we have somehow managed to get marketing great and four time [...]
by Guest Contributor on September 8, 2011
by Guest Contributor on September 8, 2011
Podcasts are becoming popular again as a social media venue. Four ways podcasts ads are like speed dating.
by Shonali Burke on August 10, 2011
by Shonali Burke on August 10, 2011
On August 8, Tinu Abayomi-Paul talked about her concept of “coy marketing” on the monthly #wgbiz Twitterchat.
by Robin Ferrier on August 4, 2011
by Robin Ferrier on August 4, 2011
In a still-tight economy, what is the best way for women entrepreneurs to spend their marketing dollars?
by Robin Ferrier on July 15, 2011
by Robin Ferrier on July 15, 2011
It’s important to find ways to stay creative while we deal with our daily lives.
by Robin Ferrier on March 25, 2011
by Robin Ferrier on March 25, 2011
Regardless of how your business is structured, everyone in the company is a marketer.
by Shonali Burke on September 21, 2010
by Shonali Burke on September 21, 2010
“If everybody had an ocean…” Surfing the daily wave of breaking news is the key to scoring media placements to help promote you and your business. When news happens, the media scramble to find ways to relate it to the lives of their audience, including reaction from everyday people, and analysis and commentary from experts. [...]
by Shonali Burke on September 20, 2010
by Shonali Burke on September 20, 2010
Who’s controlling whom? Marketers often speak about controlling their brand, which by definition is out of their control. In layman’s terms, a product’s brand is the individual and collective thoughts and feelings of said product’s customers. The product’s brand is what people think, and how they feel, about it. The most marketers can hope to [...]
by Shonali Burke on June 24, 2010
by Shonali Burke on June 24, 2010
One of our regular contributors, Melanie Spring (pictured above at this past Saturday’s #wgbiz boot camp), is holding a special class for CEOs on strategic marketing. Here’s the 4-1-1 in Melanie’s words: America runs on entrepreneurs. Those small businesses are made up of people with passion, excitement and drive. Most business owners know how to [...]
by Francie Dalton on March 17, 2010
by Francie Dalton on March 17, 2010
In business, some of the toughest decisions are made based on intuition. Admitting this, however, can be uncomfortable, even unwise. Want to earn respect for your intuition? Want to legitimize it in the minds of others? That’s easy. Just stop calling it “intuition.” Here’s a more scientific context within which to ground your advice and [...]
