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marketing

by Shonali Burke on February 9, 2010

5 Ways To Reinvent Your Marketing Strategy In 2010

by Shonali Burke on February 9, 2010

Today’s guest post comes to us from “across the pond,” and shows us that no matter where we’re located, women in business encounter the same challenges and can use – or adapt – many of the same resources. Want to move ahead? Take a step back Having been a marketing director for years and now [...]

by Jill Foster on December 29, 2009

Do’s and Don’ts for Your Marketing Dollars

by Jill Foster on December 29, 2009

Guest blogger Robin Ferrier is communications manager for the Johns Hopkins University Montgomery County Campus and president of the Capital Communicators Group. She can be reached via LinkedIn. The economy is down. Budgets are even tighter than normal. But you know you still have to spend something to market your company, right?. After all, what [...]

by Francie Dalton on November 2, 2009

6 Disciplines: Building Revenue for Your Business

by Francie Dalton on November 2, 2009

Buckle down If your thoughts are primarily fear based, if you’re envisioning the worst for yourself and your business, if your conversations are focused predominately on bad news, then you’re seriously impeding your own success. Stop being your own worst enemy! Instead of giving succor to all the negative blathering, buckle down and determine to [...]