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Matrix Group International

by Jill Foster on September 3, 2009

Threats to Your Profitability: Chief Troublemaker Warns of Project Overhang

by Jill Foster on September 3, 2009

After each Web site launch, I ask the Project Manager in charge what’s left to do. Why? Because inevitably, there are items that didn’t make the launch. I call this ‘Project Overhang’ and it can be deadly to a firm’s profitability and productivity. Project Overhang is what we call tasks that are left over from [...]

by Jill Foster on August 4, 2009

The Chief Troublemaker: Measuring ROI on Social Media Initiatives

by Jill Foster on August 4, 2009

The ROI conversation I met with a group of CEOs recently at a morning event and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. In other words, how do we measure the return on investment (ROI) of our social media [...]

by Jill Foster on June 11, 2009

It's a Myth That Limits Our Design Horizons: The Chief Troublemaker on the Fold and More

by Jill Foster on June 11, 2009

The fold is gone? I was in a Web design review meeting the other day and the client remarked that he wanted to make sure “all the important content was above the fold.” My initial reaction was to agree but one of the Matrix Group Front-End developers challenged this notion. The fold, he told me, [...]

At a recent Vistage meeting, I had the pleasure of hearing Tom Searcy, author and CEO of Hunt Big Sales, a sales consulting and training company, talk about how small businesses can land big sales that will transform their companies. Tom likens the process to whale hunting, which: requires planning and skills, can’t be done [...]

Founder/CEO and self-proclaimed Chief Troublemaker of Matrix Group International Joanna Pineda is a Women Grow Business enthusiast. She is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna [...]