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media relations tips

by Michelle Tennant on February 3, 2011

3 Ways to Flirt and Score a Date with the Media

by Michelle Tennant on February 3, 2011

3 Ways to Flirt and Score a Date with the Media

by Shonali Burke on November 19, 2010

Getting Over The Pass

by Shonali Burke on November 19, 2010

At Women Grow Business, Michelle Tennant gives you four things not to do when pursuing publicity for your business.

by Shonali Burke on October 28, 2010

Release Yourself From The Press Release

by Shonali Burke on October 28, 2010

Letting you down gently I’ll tell you this as gently as I can: Press releases don’t always work. So don’t send them out thinking they’re going to get you on Oprah, The Today Show, Good Morning America or CBS Early Show. A lot of people still think press releases are the best way to get [...]

by Guest Contributor on April 21, 2010

“So What?” How to Make Your News Exciting

by Guest Contributor on April 21, 2010

What’s your Addams Family moment? There is a dreaded situation that every public relations professional has experienced. We get a call, and our client excitedly says “my company is rolling out an updated version of our product, and we want a story in the top publications!” Or, perhaps a business owner phones up and breathlessly [...]

by Shonali Burke on February 18, 2010

From Typewriters to Twitter: How the Internet Changed Publicity

by Shonali Burke on February 18, 2010

It used to be that phone and mail were it. Publicists used to plunk out cover letters on their typewriters, and then mail editors their pitch. Well, things are definitely different today, but the game is still played the same. It seems now that we have less people doing more work on both — the [...]