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media relations

by Shonali Burke on August 5, 2010

Dancing With The Media Stars

by Shonali Burke on August 5, 2010

1-2-3, 1-2-3 Building a relationship with the media is a dance, and just like a good dance partner you can’t step on their toes. Image: southie3′s Flickrstream, Creative Commons If you want to Salsa and the media wants to Waltz, you’re going to have some problems (and look ridiculous). That’s why research is so important. [...]

by Shonali Burke on July 19, 2010

Using Social Networks To Get Publicity

by Shonali Burke on July 19, 2010

It’s no secret that I think the media is the best channel for getting the word out about your business. It takes a lot of work, a lot of digging in, research, dealing with rejection — you name it — but it all boils down to one thing: Delivering your message to the world. Image: [...]