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Michelle Tennant

by Shonali Burke on August 5, 2010

Dancing With The Media Stars

by Shonali Burke on August 5, 2010

1-2-3, 1-2-3 Building a relationship with the media is a dance, and just like a good dance partner you can’t step on their toes. Image: southie3′s Flickrstream, Creative Commons If you want to Salsa and the media wants to Waltz, you’re going to have some problems (and look ridiculous). That’s why research is so important. [...]

by Shonali Burke on July 19, 2010

Using Social Networks To Get Publicity

by Shonali Burke on July 19, 2010

It’s no secret that I think the media is the best channel for getting the word out about your business. It takes a lot of work, a lot of digging in, research, dealing with rejection — you name it — but it all boils down to one thing: Delivering your message to the world. Image: [...]

by Shonali Burke on July 7, 2010

Empowering The Media To Boost Your Exposure

by Shonali Burke on July 7, 2010

In all major cities and smaller markets across the U.S., news reporters, editors and producers are planning their coverage for the day, the hour, or in the case of weeklies and magazines, weeks or months ahead. The old news cycle in which newspaper reporters filed their stories for the next day’s paper is history. Now [...]

by Shonali Burke on June 14, 2010

Standing Out and Swooping In

by Shonali Burke on June 14, 2010

If you want the media — and potential clients — knocking on your door, you have to ask yourself, What makes me unique? So what is it? How do you differ from the competition? What can you offer your customers — and the media — that your competition can’t? Take my client and Yum Yum [...]

by Shonali Burke on May 5, 2010

Using Headlines And Hooks For Media Attention

by Shonali Burke on May 5, 2010

A pitch is just a pitch… The pitch is your gateway to publicity success. A valuable tool in building quality relationships with the media, your pitch should always be simple, clear and concise. Anyone doing his or her own PR has the ability to create the perfect pitch and score media coverage. Many times something [...]

by Shonali Burke on February 18, 2010

From Typewriters to Twitter: How the Internet Changed Publicity

by Shonali Burke on February 18, 2010

It used to be that phone and mail were it. Publicists used to plunk out cover letters on their typewriters, and then mail editors their pitch. Well, things are definitely different today, but the game is still played the same. It seems now that we have less people doing more work on both — the [...]