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public relations

by Guest Contributor on August 31, 2012

Digital PR Insights That Can Help You Grow Your Business

by Guest Contributor on August 31, 2012

Getting media coverage from mainstream media or bloggers is one of the most effective ways to grow a business. When influential people say nice things about your business their audience takes notice.  And it carries much more weight than what you say on your own blog or website. In many ways it has become easier [...]

by Mayra Ruiz McPherson on June 27, 2012

Targeting National Media: a Local Success Story Featuring Local Business Owner Leah Fried Sedwick

by Mayra Ruiz McPherson on June 27, 2012

Like most of the women who contribute and enjoy the many wonderful posts on this blog, I have an affinity for women in business and find great pleasure in reading about their professional development, important milestones, achievements and successes. It is in this very spirit I share with you the recent media success of a [...]

by Tinu Abayomi-Paul on June 11, 2012

Sally Falkow (@sallyfalkow) is Our Guest Expert for the June #wgbiz chat

by Tinu Abayomi-Paul on June 11, 2012

Today at noon Eastern, we are delighted to have Sally Falkow of Meritus Media joining us as our guest expert, a 30 year public relations professional and one of the earliest PR professionals to embrace blogging. In 2009, she was awarded PR Trainer of the Year for her social media classes, and is the co- [...]

by Lani Rosales on November 29, 2011

Three sins every PR hack commits and how to fix them

by Lani Rosales on November 29, 2011

The innocent mandate My theory: Every single person in public relations has been handed down a mandate that they must connect with business writers, as well as companies, through Twitter, Facebook, LinkedIn and blogs. There’s nothing inherently wrong with the mandate, but superiors must have gotten together at a conference and decided gee, this Twitter [...]

by Michelle Tennant on May 24, 2011

Women and PR: It’s In The Genes (and Jeans)

by Michelle Tennant on May 24, 2011

Women are genetically predisposed towards being better at public relations than men. It’s in the genes.

by Guest Contributor on April 21, 2010

“So What?” How to Make Your News Exciting

by Guest Contributor on April 21, 2010

What’s your Addams Family moment? There is a dreaded situation that every public relations professional has experienced. We get a call, and our client excitedly says “my company is rolling out an updated version of our product, and we want a story in the top publications!” Or, perhaps a business owner phones up and breathlessly [...]

by Guest Contributor on March 30, 2010

BFFs? How PR And Social Media Go Hand-in-Hand

by Guest Contributor on March 30, 2010

Most recognize that public relations is important, but is it more than just writing press releases? Absolutely. As defined by the Public Relations Society of America (PRSA), “it is a communications discipline that engages and informs key audiences, builds important relationships and brings vital information back into an organization for analysis and action.” In fact, [...]