Social media allows you to promote and extend your media appearances far beyond the appearance itself.
publicity
3 Ways to Flirt and Score a Date with the Media
Why Bigger Isn’t Always Better
In all major cities and smaller markets across the U.S., news reporters, editors and producers are planning their coverage for the day, the hour, or in the case of weeklies and magazines, weeks or months ahead. The old news cycle in which newspaper reporters filed their stories for the next day’s paper is history. Now [...]
A pitch is just a pitch… The pitch is your gateway to publicity success. A valuable tool in building quality relationships with the media, your pitch should always be simple, clear and concise. Anyone doing his or her own PR has the ability to create the perfect pitch and score media coverage. Many times something [...]
It used to be that phone and mail were it. Publicists used to plunk out cover letters on their typewriters, and then mail editors their pitch. Well, things are definitely different today, but the game is still played the same. It seems now that we have less people doing more work on both — the [...]
