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Rebecca Malik

by Jill Foster on November 30, 2009

How To: An Entrepreneur Improves SEO for Her eCommerce Site

by Jill Foster on November 30, 2009

Without a doubt, one of the most important considerations when building a business online is implementing a plan for search engine optimization (SEO). Although supported by your marketing activities such as blogging, networking, emails and newsletters, SEO is a primary tool in making your site visible to online shoppers. There are a few key steps [...]

by Deborah Ager on November 19, 2009

Pros and Cons: When to Outsource Your PPC Marketing

by Deborah Ager on November 19, 2009

At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. What is your spend? So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t [...]

by Jill Foster on October 1, 2009

From Navigation to Web Video: Increasing Traffic and Conversion Rates for Your E-commerce Site

by Jill Foster on October 1, 2009

Sometimes I have a tendency to overcomplicate things. For example, when creating a strategy for my e-commerce business – an online contemporary furniture store – I became overwhelmed with the perceived complexities of the project. However, it boils down to a few very basic points. As an online retailer, it’s fair to say your business [...]

by Jill Foster on August 19, 2009

Essential for Business: 5 Ways to Overcome Distraction

by Jill Foster on August 19, 2009

It’s essential for your business efforts. Last month I wrote about gaining focus in your business and thereby making the most relevant choices in your daily activities. This is essential for making significant headway with your efforts. However, if you struggle with staying on task as many others and I do, it is useful to [...]

by Jill Foster on August 12, 2009

But It's Still August! Welcome to Holiday Rush Planning for Small Business

by Jill Foster on August 12, 2009

It’s in the heat of summer. We’re surrounded by swimming pools, baseball, and sweet iced tea. But as small business owners, what was a few months ago a distant event has now become a present deadline needing our attention. (Image Santa in the Summer Street, Kewel Shang, Creative Commons) Welcome to planning for the holiday [...]

by Jill Foster on July 17, 2009

Loss of Momentum – and How to Avoid It – When Making Big Decisions for Your Business

by Jill Foster on July 17, 2009

My thoughts before a big race are usually pretty simple. I tell myself: Get out of the blocks, run your race, stay relaxed. If you run your race, you’ll win…. Channel your energy. Focus. Carl Lewis Contemplating direction For the past few weeks and months, I’ve been contemplating the direction my online store should take [...]

by Jill Foster on June 8, 2009

If You Can Dream It: 5 Reasons To Love Doing Business Online

by Jill Foster on June 8, 2009

The Internet has put unlimited resources at our fingertips, providing anyone who might desire it with the ability to start a Web-based business. What makes an online business so attractive has much to do with the connectivity the Internet has given us, amplifying the power that a single individual or company might have. This creates [...]