by Jill Foster on November 30, 2009
by Jill Foster on November 30, 2009
Without a doubt, one of the most important considerations when building a business online is implementing a plan for search engine optimization (SEO). Although supported by your marketing activities such as blogging, networking, emails and newsletters, SEO is a primary tool in making your site visible to online shoppers. There are a few key steps [...]
by Deborah Ager on November 19, 2009
by Deborah Ager on November 19, 2009
At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. What is your spend? So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t [...]
by Jill Foster on October 1, 2009
by Jill Foster on October 1, 2009
Sometimes I have a tendency to overcomplicate things. For example, when creating a strategy for my e-commerce business – an online contemporary furniture store – I became overwhelmed with the perceived complexities of the project. However, it boils down to a few very basic points. As an online retailer, it’s fair to say your business [...]
by Jill Foster on August 19, 2009
by Jill Foster on August 19, 2009
It’s essential for your business efforts. Last month I wrote about gaining focus in your business and thereby making the most relevant choices in your daily activities. This is essential for making significant headway with your efforts. However, if you struggle with staying on task as many others and I do, it is useful to [...]
by Jill Foster on August 12, 2009
by Jill Foster on August 12, 2009
It’s in the heat of summer. We’re surrounded by swimming pools, baseball, and sweet iced tea. But as small business owners, what was a few months ago a distant event has now become a present deadline needing our attention. (Image Santa in the Summer Street, Kewel Shang, Creative Commons) Welcome to planning for the holiday [...]
by Jill Foster on July 17, 2009
by Jill Foster on July 17, 2009
My thoughts before a big race are usually pretty simple. I tell myself: Get out of the blocks, run your race, stay relaxed. If you run your race, you’ll win…. Channel your energy. Focus. Carl Lewis Contemplating direction For the past few weeks and months, I’ve been contemplating the direction my online store should take [...]
by Jill Foster on June 8, 2009
by Jill Foster on June 8, 2009
The Internet has put unlimited resources at our fingertips, providing anyone who might desire it with the ability to start a Web-based business. What makes an online business so attractive has much to do with the connectivity the Internet has given us, amplifying the power that a single individual or company might have. This creates [...]
by Jill Foster on May 14, 2009
by Jill Foster on May 14, 2009
Dropshipping removes all inventory ‘issues’ right? Think again. As an ecommerce site that primarily depends on dropshipping (shipping products directly from the manufacturer to the end user) and keeps few products in storage, inventory management might seem as if it’s someone else’s problem. After all, dropshipping is all about not handling inventory, right? There is [...]
by Jill Foster on April 9, 2009
by Jill Foster on April 9, 2009
Guest post by Rebecca Malik, president of online contemporary furniture business 17th and Riggs. Rebecca thrives off of beautiful home design and explores related conversation at her blog The View from 17th and Riggs. She lives in Washington, DC with her husband (…and growing pet family). Rebecca welcomes your visit at her blog or www.Twitter.com/RebeccaSM. [...]
by Jill Foster on April 7, 2009
by Jill Foster on April 7, 2009
Guest post by Rebecca Malik, president of online contemporary furniture business 17th and Riggs. Rebecca thrives off of beautiful home design and explores related conversation at her blog The View from 17th and Riggs. She lives in Washington, DC with her husband (…and growing pet family). Rebecca welcomes your visit at her blog or www.Twitter.com/RebeccaSM. [...]
