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return on engagement

by Jill Foster on December 15, 2009

The Gabby Geek and Replacing ROI's Old Monetary Vision

by Jill Foster on December 15, 2009

ROE – previously Return On Equity – has had no clear definition. For purposes of this post we will say ROE is Return On Engagement. Engagement is easily seen, almost tangible, certainly obvious to anyone paying attention. A good example of engagement is @RichardAtDell. What Richard does is answer queries, point people to helpful resources, [...]