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search engine optimization

by Amanda DiSilvestro on September 5, 2012

5 Things to Consider Before Hiring an SEO Department

by Amanda DiSilvestro on September 5, 2012

It is no secret that tracking Search Engine Optimization (SEO) is getting a bit out of control. Google’s algorithm keeps changing, new tools are constantly surfacing, social and SEO are becoming more intertwined, and videos from the search team always seem to give you a little I-didn’t-know-that type of surprise. Keeping up is tough, but gaining [...]

by Guest Contributor on December 16, 2011

Are your Customers Finding you Online? Quick Tips From the SEO Goddess #12SMBTip

by Guest Contributor on December 16, 2011

This year we’re marking the holiday season with a series called “12 Ways to Makeover Your Small Business in 2012“, featuring daily video content from our sponsor, Network Solutions. The video below is part of that celebration. Today’s video features Jenn Mathews, SEO Goddess, President of Wappow, Inc. & Founder of Search and Social Marketing [...]

by Shonali Burke on April 29, 2010

The Art and Science of SEO: From Local to Global

by Shonali Burke on April 29, 2010

From local to global. Image: Evan Leeson, Creative Commons In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Now, [...]

by Deborah Ager on February 2, 2010

Is SEO Dead? The Jury's Still Out

by Deborah Ager on February 2, 2010

Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. At Search Engine land, Danny Sullivan writes: “I submit that search engines are dying. In fact, I would say they are dead [...]