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SEO

by Amanda DiSilvestro on September 5, 2012

5 Things to Consider Before Hiring an SEO Department

by Amanda DiSilvestro on September 5, 2012

It is no secret that tracking Search Engine Optimization (SEO) is getting a bit out of control. Google’s algorithm keeps changing, new tools are constantly surfacing, social and SEO are becoming more intertwined, and videos from the search team always seem to give you a little I-didn’t-know-that type of surprise. Keeping up is tough, but gaining [...]

by Deborah Ager on August 9, 2011

“The Sound of Music” and 7 Sins of SEO [Redux]

by Deborah Ager on August 9, 2011

Deborah Ager draws parallels between “The Sound of Music” and SEO (search engine optimization) “sins.”

by Deborah Ager on May 17, 2011

How to Create a Failed SEO Campaign

by Deborah Ager on May 17, 2011

Deborah Ager explains why SEO should be integrated into content strategy, social media and paid search in order to generate results.

by Deborah Ager on November 9, 2010

Link Building Tips 101

by Deborah Ager on November 9, 2010

Nothing succeeds like planning If you take time to plan your link building strategy, you will probably be a step ahead of your competition. Link building can be a time-consuming effort that can take time to show results. However, carefully building your links can attract your target customer to your site. What follows are several [...]

by Deborah Ager on November 4, 2010

Getting Started With SEO

by Deborah Ager on November 4, 2010

Last month we held our monthly #wgbiz Twitterchat, this time with Deborah Ager as our guest. Regular readers will recognize Deborah’s excellent writings on SEO, and that’s what we focused on during the chat. I won’t do a blow-by-blow, because there’s no way I can reproduce how informative it was. But do download the transcript [...]

by Deborah Ager on February 2, 2010

Is SEO Dead? The Jury's Still Out

by Deborah Ager on February 2, 2010

Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. At Search Engine land, Danny Sullivan writes: “I submit that search engines are dying. In fact, I would say they are dead [...]

by Jill Foster on November 30, 2009

How To: An Entrepreneur Improves SEO for Her eCommerce Site

by Jill Foster on November 30, 2009

Without a doubt, one of the most important considerations when building a business online is implementing a plan for search engine optimization (SEO). Although supported by your marketing activities such as blogging, networking, emails and newsletters, SEO is a primary tool in making your site visible to online shoppers. There are a few key steps [...]