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small business and social media

by Jill Foster on September 17, 2009

The Chief Troublemaker Asks: Who's Afraid of User-Generated Content?

by Jill Foster on September 17, 2009

82 million & counting: a forever changed Web From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon shopping experience without comments and ratings from other moms, the posts from the 500 or so people [...]

by Jill Foster on August 26, 2009

Community Building Breakthroughs and Social Media: I asked 'Do I Really Value People?'

by Jill Foster on August 26, 2009

Imagine the scene: a cocktail party You are at a cocktail party walking through a crowd of nicely dressed people. You take a seat at a table nearby. A cacophony of conversations surrounds you. You hear familiar voices and some new ones emerge. A question here, a response there, you listen as multiple streams of [...]

by Jill Foster on August 4, 2009

The Chief Troublemaker: Measuring ROI on Social Media Initiatives

by Jill Foster on August 4, 2009

The ROI conversation I met with a group of CEOs recently at a morning event and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. In other words, how do we measure the return on investment (ROI) of our social media [...]