Ready to give your business a logo? Stop. If you’re just launching a new business and you’re thinking about how to brand and market, don’t start branding your new business with a logo, name or slogan. Start by describing the unique and memorable experience customers will have with your company and everything else will follow. [...]
small business branding
Guest post from Mayra Ruiz-McPherson, regular guest contributor to Women Grow Business. Mayra works as an independent marketing strategist, social media enthusiast, and blogger. With over 14 years of marketing, PR, and communications experience, Mayra helps businesses and non-profits with all aspects of their brand identity, outreach communications, and competitive positioning. She produces the marketing [...]
