Back in the day when business and social etiquette were acknowledged as necessities and not exceptions, there was a certain decorum that ruled: be polite, be kind and don’t interrupt. However, it seems that as we’ve become more connected, we’ve also become more disconnected with the basic rules of engagement. Although the reasons for this [...]
Social Media
by Shonali Burke on September 23, 2010
Ms. Interwebz and Etiquette 3.0
by Shonali Burke on September 23, 2010
“If everybody had an ocean…” Surfing the daily wave of breaking news is the key to scoring media placements to help promote you and your business. When news happens, the media scramble to find ways to relate it to the lives of their audience, including reaction from everyday people, and analysis and commentary from experts. [...]
by Shonali Burke on September 20, 2010
The Myth of Brand Control
by Shonali Burke on September 20, 2010
Who’s controlling whom? Marketers often speak about controlling their brand, which by definition is out of their control. In layman’s terms, a product’s brand is the individual and collective thoughts and feelings of said product’s customers. The product’s brand is what people think, and how they feel, about it. The most marketers can hope to [...]
by Lori Saitz on September 16, 2010
Connecting With Clients Through a Greater Purpose
by Lori Saitz on September 16, 2010
If you’re reading this September is National Literacy Month and part of my company’s mission is to contribute a portion of profits to literacy organizations. I mean, can you IMAGINE not being able to read?! Almost 800 million people worldwide are illiterate. I can go on and on, but this article is not so much [...]
by Deborah Ager on August 2, 2010
Traffic Generation: It's Not All About SEO
by Deborah Ager on August 2, 2010
These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. When I managed SEO for a media company, people would ask, “What do the search engines want?” I encouraged them to think [...]
by Shonali Burke on June 1, 2010
Smart Blogging Doesn’t Always Mean Starting a Blog
by Shonali Burke on June 1, 2010
Plunging into the ocean So you’re finally ready to do it. You’re ready to take that big plunge into the scary “social media” ocean. You’ve avoided it for as long as you can, or maybe you’ve just dipped your toes in, reading other people’s blogs. Image: Steve Skinner, Creative Commons But now you realize you [...]
by Shonali Burke on May 6, 2010
Social Media, Inbound Marketing and… Dating
by Shonali Burke on May 6, 2010
No, that wasn’t a typo, you read that right. When we launched our #wgbiz Twitterchat series in April with the oh-so-fabulous Tinu Abayomi-Paul, who knew the dating scene (including plural marriage) would somehow creep into the conversation? Joking aside, we had a really great time discussing inbound marketing and how to make it work in [...]
by Shonali Burke on May 4, 2010
Shall We Dance? The Social Media Soiree
by Shonali Burke on May 4, 2010
If you’re in the DC Metro area, here’s a great event coming up you should know about: the Social Media Soirée, hosted by our very own Terri Holley and Creative Blog Solutions, on May 19, from 8:30-10:30 a.m. at Silver Spring, Md.’s, Eggspectation. Here’s why: Small businesses are increasingly investing in social media marketing including [...]
by Shonali Burke on April 23, 2010
Offline Transparency: How to Ground Your Business
by Shonali Burke on April 23, 2010
Are you as transparent offline as you are online? Image: Courtney Murray Rhodes, Creative Commons If you’ve embraced social media, you’ve embraced its call for transparency. But has transparency seeped its way into your business? Are you just as open with your customers, staff and vendors in person as you are online? It used to [...]
by Shonali Burke on April 6, 2010
3 Questions to Ask – and Answer – When Launching a Twitter Chat
by Shonali Burke on April 6, 2010
As founder of the #measurePR Twitter chat, I was invited to, and participated in, a recent #chatmixer on Twitter (party image, David Domingo, Creative Commons). The idea was to bring together folks who routinely participate in specific chats, in an online/Twitter “mixer,” in an effort to widen their Twitter circles (would that be Twircles?) – [...]
